Marketing Strategy & Growth Consulting

Helping ambitious brands turn clarity into conversion

Sun Root Digital.
Marketing strategy and growth support for ambitious challenger brands. Clear thinking, sharp storytelling, disciplined execution, real results.

Offerings

Brand thinking blended with performance marketing to drive fast, meaningful growth. Whether building awareness, launching a product, or scaling revenue, services plug in where they’re needed most. Strategy meets execution, with content, social, SEO, and data analytics at the core.

Brand & Messaging Strategy

Crafting clear, compelling brand positioning and messaging that connects everywhere your audience shows up.

Content & SEO

Content that ranks and resonates. From blogs to landing pages, we combine storytelling with search smarts to drive traffic and trust.

Social & Influencer Strategy

We build scroll-stopping social strategies, blending organic, paid, and creator partnerships to grow reach and relevance.

Performance & Growth

We run ROI-focused campaigns across Google, Meta, and beyond, backed by sharp targeting, creative, and continuous testing.

GTM & Product Marketing

Launching something new? We help shape your narrative, align teams, and take products to market with impact.

CRM & Lifecycle Marketing

Emails, push, WhatsApp, we create personalised, automated journeys that keep customers engaged and coming back.

Fractional CMO

Not ready for a full-time CMO? We act as your strategic marketing partner, helping shape direction, align teams, and drive growth with focus and clarity. You get the leadership you need, without the full-time cost.

About Sun Root Digital

Founded by Rachit Kapoor, a global marketer with 16 years across Amazon, KFC, San Miguel, Gulf Oil, and high-growth startups, the studio blends brand strategy, product marketing, and performance to drive measurable growth.
Educated at Cambridge University and IE Business School, Rachit brings commercial depth, strategic clarity, and creative precision to every engagement.

Rachit Kapoor

Founder, Sun Root Digital

Scaling With the Best

Recent work across brands, built on strategy, creativity, and measurable impact.

Clients Speak

“They didn’t just run ads, Sun Root built us a brand voice, a content engine, and a community. It’s rare to find a team that’s strategic and scrappy in equal parts.”

Global Head of Growth FinTech Brand

“Our SEO traffic doubled in four months, but honestly, the biggest win was clarity. We finally know what to say, where to say it, and why it matters.“

Marketing Lead B2B SaaS Platform

“What stood out was how Rachit could switch between strategy and execution so smoothly. From campaign planning to copy edits, he was all-in and always a step ahead.”

Marketing Director Consumer App

“Rachit brought clarity to our chaos. He quickly understood our business and helped shape a brand and content strategy that actually worked. Sun Root comes highly recommended.”

FounderE-commerce Startup

Latest Insights

The One Thing That Haunts Marketers: Metrics

If there’s one thing that truly dreads Louis (imaginary name) about marketing, it is metrics. Not just any metrics…

When the Web2 reach merges Web3 Stakes

The blend of Web2 and Web 3 marketing may entirely change the way brands engage with their audiences. This is not just theoretical, there are compelling data points behind the trend that bring forward its potential…

How Marketing and Creativity can Stir Emotions and Perceptions.

A systematic analysis of an ad creative. When Simple Ad Creatives Aren’t So Simple!…

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